Piedmont Park Conservancy’s 28th Landmark Luncheon Unveils Transformative Vision for the Park’s Future
ATLANTA (April 24, 2025) – The Piedmont Park Conservancy hosted its 28th Annual Landmark Luncheon today, gathering more than 500 supporters at The Promenade at Piedmont Park. Guests walked the signature green carpet as the event marked a historic moment for Atlanta’s most visited Park with The Big Reveal—the official unveiling of Piedmont Park’s first Comprehensive Plan in 25 years.
The Conservancy reached a major milestone, raising over $500,000 at this year’s annual luncheon—a new fundraising record. Proceeds will support the Conservancy’s mission to preserve, enhance and protect Piedmont Park by funding essential park maintenance, capital projects, community programs and environmental initiatives.
Designed by the renowned Nelson Byrd Woltz Landscape Architects, the new Comprehensive Plan outlines a visionary path forward for the Park. Grounded in feedback from the Atlantan community, the plan includes a major expansion at Piedmont Avenue and Monroe Drive, a full restoration of Lake Clara Meer, a redesigned Active Oval and the new Clear Creek Walk—a nature-based corridor aimed at easing Beltline congestion and enhancing north-south connectivity.
“This year’s Landmark Luncheon was not just a celebration—it was a turning point,” said Doug Widener, president and CEO of Piedmont Park Conservancy. “The Comprehensive Plan is the most ambitious roadmap we’ve seen in decades, and thanks to our generous supporters, we are ready to begin the journey toward an even more vibrant, inclusive and sustainable Piedmont Park.”
Another noteworthy announcement at the Luncheon was the Conservancy’s new Seeds for the Future campaign—a multi-year initiative focused on the care and preservation of the Park’s iconic tree canopy. The campaign will involve a full inventory and health assessment of more than 3,000 mature trees, the planting of hundreds of new trees across the Park, the creation of an interactive educational app for visitors and a community-driven volunteer stewardship program.
The Landmark Luncheon served as the Seeds for the Future campaign’s first major fundraising event, signaling strong momentum for future sustainability efforts.
For more information on the Comprehensive Plan, the Seeds for the Future campaign or to support the Conservancy, visit plan.piedmontpark.org
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About Piedmont Park Conservancy
The Piedmont Park Conservancy is the nonprofit organization dedicated to preserving and enhancing Piedmont Park, Atlanta’s iconic green space. Since 1989, the Conservancy has worked in partnership with the City of Atlanta to restore, maintain and improve the Park, ensuring it remains a vibrant, accessible and sustainable resource for residents and visitors. Through environmental stewardship, capital improvements and engaging community programs, the Conservancy enriches the Park experience for more than six million annual visitors.
The Conservancy contributes to the Park’s beautification and focuses on areas including the Active Oval, Aquatic Center, EnviroVentures Camp, Green Market, dog parks, tours, facility rentals and field trips. Additionally, the Conservancy consults on best management practices for Park events and festivals to protect Piedmont Park and ensure a positive experience for all. Raising over $5 million each year to better the Park for Atlantans, the Conservancy has raised over $110 million to date in private donations since its inception. Learn more at www.piedmontpark.org and follow the Conservancy on Facebook and Instagram.
