Be part of a new Atlanta tradition.
The Piedmont Park Conservancy is proud to share that our dazzling new tradition has officially begun: a 50-foot Holiday Tree, menorah, and kinara are now shining bright in the Meadow—lighting up Atlanta all season long through January 4.
Throughout history, humanity has gathered to celebrate light in the midst of darkness. Long before organized religion, people looked to the return of the sun after the winter solstice as a sign of hope, renewal and the promise of spring. That same spirit lives on today, reminding us that even in challenging times we can come together as a community to honor what unites us: light, hope, and one another. Traditions like the Hanukkah menorah, the Christmas tree, and the Kwanzaa kinara are beautiful expressions of this shared human story, alongside countless other celebrations around the world. No matter your perspective, coming together to celebrate peace, unity and light is a meaningful way to reflect the best of our humanity.
These are symbols a symbol of hope, peace, and togetherness for our entire community. Join us as we light up the park with cheer and create magical moments for all ages.
💫 Give the gift of light: Donate $250+ to receive a commemorative ornament and help the Piedmont Park Conservancy keep the park shining all season long.
Why Light Up The Season?
For decades, the Rich’s store in downtown Atlanta hosted a beloved tree lighting that brought families together to experience the magic of the season. Sadly, this tradition no longer exists, leaving a void in the city’s holiday celebrations. We envision the 50-foot holiday tree menorah and kinara at Piedmont Park as a new home for this cherished tradition—one that will inspire new memories for future generations.
With over 6 million visitors annually, Piedmont Park is Atlanta’s front yard—a natural gathering place for joy and celebration. With nearby attractions like the Atlanta Botanical Garden and seasonal ice skating, the park is already a holiday hub. Now, imagine a sparkling 50-foot tree visible from the Atlanta Beltline an illuminated menorah and kinara for all to enjoy.
Atlanta’s new magical tradition will:
- Be hosted in the Meadow of Piedmont Park on November 23rd
- Include an inspiring illumination of a holiday tree, a menorah and a kinara
- Offer our community an opportunity for reflection, peace, unity and light
With the community’s support, we envision that Light Up The Season at Piedmont Park will grow in future years to include plans for seasonal markets and family activities
Honoring Traditions of Light and Unity
The holiday season is a time to celebrate the many ways light brings us together. At Piedmont Park, Light Up the Season will shine not only with a holiday tree, but also with a menorah and a kinara.
- The menorah represents the Jewish Festival of Lights, Hanukkah—a celebration of resilience, hope, and miracles.
- The kinara represents Kwanzaa, honoring African heritage, unity, and the principles that strengthen community.
By including these displays alongside the tree, the Conservancy honors the diverse traditions that make Atlanta special. Together, these symbols remind us that while our customs may differ, the shared meaning of light—hope, togetherness, and joy, unites us all.
A Magical Experience for All
From the Atlanta Beltline to Lake Clara Meer, the park will sparkle with light and wonder. Visitors can:
✨ Marvel at the 50-foot holiday tree, glowing with thousands of white lights
✨ Celebrate Hanukkah with the menorah, a symbol of resilience, miracles, and hope
✨ Honor Kwanzaa with the kinara, representing unity, heritage, and shared community values
✨ Capture festive photos with the Atlanta skyline as a backdrop
✨ Enjoy a welcoming space that fosters joy, reflection, and connection for all ages
Light Up the Season is designed to welcome everyone, creating an inclusive celebration that honors multiple holiday traditions while highlighting the natural beauty of Piedmont Park.
Directions
Location: The Meadow at Piedmont Park, at the corner of 10th Street & Monroe Drive
Parking
Piedmont Park / Atlanta Botanical Garden Garage
1322 Monroe Drive NE
- Entrance just past Monroe Dr. & Worchester Dr.
- Park on the lowest level for direct park access
- Cashless (credit/debit only)
- First 30 minutes free
Midtown Promenade Lower Lot (Rear Area by Apres Diem)
- Paid parking lot
- Park in the rear lower lot only
Walking / Biking
Enter the Park via the 12th Street Gate, 14th Street Gate, or Charles Allen Gate (10th St.).
You can also arrive using the Atlanta BeltLine Eastside Trail.
MARTA
Midtown and Arts Center stations are a short walk away.
Plan your trip at itsmarta.com.
Support the Celebration
Light Up the Season is made possible through the generosity of sponsors, donors, and community members who believe in the power of light, community, and shared experiences.
Your support helps the Conservancy maintain Piedmont Park for the millions of visitors each year while launching this new holiday tradition for generations to come.
Your support helps make the magic happen. All contributions go directly toward building and maintaining this enchanting holiday experience.
Corporate Sponsorship Opportunities Here.
Community Partner Sponsorship Opportunities Here.
Not a corporation, but interested in supporting this new Atlanta tradition? We invite you to give at whatever level you are able Here.
Contact for sponsorships:
Doug Widener (CEO): [email protected]
Thank You To Our Community Partners!
Boyd Bailey
UHC/S.Bell
Janice and Dave Darling
Sarah and Scott Ernst
Will Hargett
Lynn and Kevin Clark
H. Earle Garvin
Julie Goldberg
Jamila Hall
Judy and Doug Hamilton
Sheryl and Stuart Meddin
Katie Plaisance
Mark Roberts
Lisa Cannon Taylor
Kristie and Charles Abney
Elizabeth Allan
Chelsey Beck
Amara Bennett
Todd Brown
Chad Crego
Melissa Derr
Audra Dial
Anastasia Falconio
Ann Fagan-Podber
Chelsea Fletcher
Tracy Green
Beki Grinter
Heather and Jonathan Hallett
Amy Hamrick
Nathan Hilfiker
Celia Hinely
Cheryl Middleton Jones
Madison Keiger
B Mitchell King
Danica Kombol
Cathianne Leonardi
Chris and Colleen McDaid
Jed Milstein
Costa & Victoria Panos
Alex Parham
Suzanne Parham
Savannah Perry
Quinn Family Giving Fund
Gene Runnels
Michael Stern
Margaret and John Ware
Make a Donation
Contribute any amount that’s meaningful to you. Every gift brings us one step closer to lighting up Atlanta’s most beloved park.
For questions or to discuss other giving options, contact us at:
[email protected]
Or mail a check to:
Piedmont Park Conservancy
PO Box 570355
Atlanta, GA 30357
